Exploring a smarter approach to pharma SFE reporting

From CRM exports to clear management decisions.

FieldIntel is a proposed analytics layer for pharma commercial teams. We're researching how to make monthly field performance reviews simpler, more consistent, and actionable — without replacing your CRM.

Interactive prototype • 100% fictional data • No account or confidential data required
Field Performance OverviewIllustrative data only
Visit Achievement88%
Coverage76%
Call Rate / Day11.8
JanFebMarAprMayJun
Insight example: Review lower customer coverage in two territories before the next cycle.
INTERACTIVE DEMO AVAILABLE

See FieldIntel in action.

Explore an interactive sample dashboard, switch markets and supervisors, review field-performance KPIs, and preview management reporting. All records are synthetic and the demonstration does not connect to any real CRM.

Launch Demo ↗
The challenge we're investigating

Reporting shouldn't consume the time needed to improve performance.

We are speaking with SFE, Commercial Excellence, and Sales Operations leaders to understand where monthly reporting workflows break down.

01

Fragmented data

Visits, targets, teams, and customer lists live across different exports and reports.

02

Manual consolidation

Monthly review packs can require repeated spreadsheet checks and formatting.

03

Limited actionability

KPIs are visible, but the next management action is not always obvious.

Concept under validation

One focused workflow. Three useful outputs.

01 / CSV INPUT

Standardize exported data

Map monthly CSV exports with clear KPI definitions and data-quality checks.

02 / ANALYSIS

Review performance

See achievement, coverage, and productive visits across teams and supervisors.

03 / OUTPUT

Prepare the monthly review

Generate a management-ready summary with priorities and exceptions for follow-up.

Help shape the solution

We're looking for 15 minutes of your experience.

If you manage SFE reporting for a pharma company with roughly 20–150 medical representatives, we'd value your perspective on your current workflow. This is a discovery conversation, not a sales commitment. You can explore the interactive prototype beforehand.

1. Share your workflow

Walk us through the last monthly review process.

2. Identify the friction

Discuss the recurring delays, quality checks, or manual steps.

3. Evaluate the concept

Only if relevant, give feedback on an illustrative reporting approach.

Help us understand your reporting challenges.

We won't ask for confidential CRM files, physician-level records, or employee performance data during discovery.

Request a conversation